Braehead Arena
Glasgow G51 4BN
24-25 April 2020
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The 3 Ms of the marketing mix

Speaker: Harry Singh

Date: April 25, 2020

Time: 10:30‐11:30

Room: Speaker room 3

Session aims

This session is aimed at those looking to enter the world of facial aesthetics or those already practising. It will introduce audience members to the 3 different pillars needed to effectively market facial aesthetics to their patients.

Session objectives

I will cover the 3Ms in marketing needed to run a successful facial aesthetics business. This will start with identifying your target Market, then conveying the right Message and finally using the appropriate Medium channels.

Learning outcomes

By the end of this session the audience will be able to;

  • Identify the patients they want to attract
  • How they can use compelling copy to engage the interest of their target market
  • Use the correct medium to access your target market with the right message
  • Post on social media to engage their target market
  • Write blogs for their website to increase engagement

eCPD development outcomes

  • A – Effective communication with patients, the dental team and others across dentistry, including when obtaining consent, dealing with complaints and raising concerns when patients are at risk.
  • B – Effective management of self and effective management of others or effective work with others in the dental team, in the interests of patients; providing constructive leadership where appropriate.
  • D – Maintenance of skills, behaviours and attitudes which maintain patient confidence in you and the dental profession and put patients’ interests first.

Our new booking system includes lecture sessions to allow you to create a personalised Scottish Dental Show timetable, however lecture session entry (speaker rooms 1-4) is on a first-come-first-served basis and cannot be guaranteed.

Register today
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Updates

  • Preparations in full swing for 2020

    After breaking previous records this year, preparations for the Scottish Dental Show 2020 – are well under way.

  • Exhibitor: Dentsply Sirona

    Dental technology can transform the way you and your teams work. From digital impressions with Primescan and surgical treatment planning with Simplant to 2D/3D CBCT radiography with the Orthophos imaging family, Dentsply Sirona provides comprehensive digital workflows so you can treat cases in less time, treat more complex cases with confidence and improve the predictability of treatment.

  • Exhibitor: GC Europe

    One of the world’s most innovative dental companies!

  • Hotels & accommodation

    The Scottish Dental Show team has worked throughout the year with hotels in and around Glasgow to bring together the best deals for Show delegates and exhibitors. More information and booking details are listed below.

  • Directions

    This year’s Scottish Dental Show will be held at Braehead Arena, part of the Intu Braehead leisure complex. The venue is easy to find by car, bus, plane and even bike!

Scottish Dental Show Sponsors