Braehead Arena
Glasgow G51 4BN
26-27 April 2019
 

The risks of advertising and social media

Speaker: Helen Kaney

Date: April 26, 2019

Time: 12:15‐13:15

Room: Speaker room 3

Aims

  • To provide an overview of advertising standards and social media and the potential risks of these for the dental team

Objectives

By the end of this lecture, participants should be able to:

  • Explain the standards that apply to advertising professional services
  • Understand why the GDCÕs advertising guidance is relevant and the advertising pitfalls that may be unprofessional, leading to a GDC investigation;
  • Be aware of legislation relevant to advertising dental services; and
  • Effectively manage your professional, and personal online image.

Learning content

This lecture is intended to assist dentists including practice owners and the dental team in understanding of UK advertising standards and relevant GDC guidance, to enable the dental team to minimise risk to their professional practice and reputation.

Development outcomes: A, B & D

Our new booking system includes lecture sessions to allow you to create a personalised Scottish Dental Show timetable, however lecture session entry (speaker rooms 1-4) is on a first-come-first-served basis and cannot be guaranteed.

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Updates

  • Thank you for making the Scottish Dental Show a massive success!

    Thank you to everyone who attended the record-breaking Scottish Dental Show 2019. Once again, Scotland’s biggest dental event smashed all previous records and was voted a huge success by visitors, exhibitors, nominees and award-winners.

  • Shortlist announced

    The Scottish Dental awards will return to the Glasgow Hilton on Friday 26 April, with award-winning comedian Fred MacAulay hosting and music by Glasgow-based DJ group Pretty Ugly Club, this black-tie gala event is not to be missed. Tickets for the Awards Dinner can be purchased by contacting Ann Craib at ann@sdshow.co.uk or 0141 560 3021.

  • Workshops

    Our education programme covers various eCPD topics, the workshops are small hands-on style talks each able to seat around than 20 attendees. See the listings below for more information and to book, with 27 talks across nine sessions and three rooms there is an experience for the whole team.

  • Exhibitor: AWB Textiles

  • Exhibitor: Dentsply Sirona

    At Dentsply Sirona, we are focused on empowering dental professionals to provide better, safer, faster dental care. We work with them to envision what‘s possible, then provide innovative solutions to achieve it. Education and support help move each procedure forward, ensuring the benefits of our innovations are realised.

Scottish Dental Show Sponsors